Matt Bailey, Analytics Into Action Analytics, and Capt.Kirk.

This is one of the popular Google Tech Talks from August 19, 2008. Analytics Into Action Analytics according to Captain Kirk – The original Star Trek series explains many of the principles of analytics and the necessity of understanding visitor motivations, segments and website analysis. By looking deep into the trekkie phenomenon, analysts can better grasp how to make website data understanable and enjoyable, not to mention highly profitable..

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